Why is a good site structure can be very helpful in your efforts to optimize search engines and users.
When a user arrives at your site for the first time, whether they know your purpose? Can they find the information they are looking for quickly, without having to seek further into your site?
There are many factors that affect your site's online visibility. We often talk about the content, links and other optimization methods that we can use to get the maximum results. One area that we often ignore is the structure of the web site that is being discussed. Having a well-organized site will not only help your users find what they're looking for more quickly, but also helps the search engines understand the content and purpose of your site better.
Struktur Situs Flat vs Deep
Two types of structures are the most common sites are deep and flat. Deep sites create long lines to access the content in detail. Flat structure requires minimal clicks to access any page.
According to "The Art of SEO" by Eric Enge, Stephan Spencer and Jessie Stricchiola, "For sites that have almost less than 10,000 pages, all content should be accessible to a maximum of four clicks from the home page or on the sitemap page. "
In the structure of the site that "deep", not only the user takes longer to find the content they are looking for, but it can also make the search engine performs a search longer to find your content. The structure of the site that is "flat" allow search engines to find and index your site, and is also beneficial for the user. This limits the number of pages that must pass for users to find the content they are looking for (theoretically produce a greater engagement with your site).
Build the Right Structure
When building the structure of the site, there are many factors that should be included not only create a "flat". SEO is assigned to prepare the site in ways that help search engines understand the content of your site. Search engines collect large amounts of data every day and trying to understand it all. Even the search engines can only "guess" the relative importance of pages on your site, you can direct it to the proper site structure.
While current search engines can build a more advanced and semantic relationships between topics, the more we can help the search engines, the better. Start by breaking your content into core categories, then lower into logical subcategories.
This, again, has a positive impact for crawlers and users. Your users can more easily find the content they need, and the search engines can better understand your site.
Navigation and Sitemap
Two of the most visible representation of the structure of your site is found and navigate your sitemap.
Navigation
When creating your site navigation, you can think of as a user and you search crawlers. As we handed over, the site structure "flat" and crawlers will help users discover your content faster.
Have a clear navigation and easy to use is an important aspect of any sites. Build navigation should not be bypassed. Take time to think about the content, themes and categories.
Here's a suggestion for you, as listed in "The Art of SEO":
List all required content pages (blog, article, product detail page, and so on)
Create a top-level navigation that can accommodate all kinds of detail kontem with the type of unique and comfortable.
Turn the traditional top-down process begins with detailed content and work your way to the organizational structure that is able to withstand every page.
Once you understand the bottom, fill the middle. Create a sub-navigation structure to connect the appropriate top-level page with detailed content. In small sites, may not require this level, whereas in a larger, two or even three levels of sub navigation may be required.
Include secondary pages such as copyright, contact information and things that are not your significant other.
Waking visual hierarchy that shows (at least at the level of the last sub-navigation) each page of the site.
navigation
Sitemap
While many sites have an HTML sitemap, currently only uses the XML sitemap. XML Sitemap provides a list of URLs on your site, and you can submit your XML sitemap to many of the major search engines to indicate which pages you want to explore. (Note the URL in your sitemap does not guarantee that it will be indexed, but it is easier for search engines to find and crawl the page.)
Having a sitemap HTML and XML sitemap tentus highly recommended. Sitemap XML is designed to be used by search engines, while the HTML sitemap designed for use by humans. Matt Cutts, the former head of Google's webspam, said, "Once you create an HTML sitemap, create an XML version is very easy. So my advice? Do both, if possible. "
Build a sitemap is not difficult, especially with the joint structure of your site. To create an HTML sitemap, create a new HTML page on your site with a hierarchical list of all of your URLs. It will reflect the site navigation.
For XML, you can use a number of tools such as https://www.xml-sitemaps.com/ or WordPress plugin to create a sitemap. Be careful using this tool, because you probably do not want to put everything into your sitemap. You may want to exclude the login page, pagination pages or pages that have a lower value.
Conclusion
SEO is more than just content and links. There are a number of factors that move affecting your site's visibility. Take the time to build a good information structure will pay off in the long run. Know who your users are, and stacking your site in a way that helps them find the content they need. In doing this, you will create structures that allow search engines understand your site. The better your content is consumed and understood by users and search engines, the more visibility your site has.
When a user arrives at your site for the first time, whether they know your purpose? Can they find the information they are looking for quickly, without having to seek further into your site?
There are many factors that affect your site's online visibility. We often talk about the content, links and other optimization methods that we can use to get the maximum results. One area that we often ignore is the structure of the web site that is being discussed. Having a well-organized site will not only help your users find what they're looking for more quickly, but also helps the search engines understand the content and purpose of your site better.
Struktur Situs Flat vs Deep
Two types of structures are the most common sites are deep and flat. Deep sites create long lines to access the content in detail. Flat structure requires minimal clicks to access any page.
According to "The Art of SEO" by Eric Enge, Stephan Spencer and Jessie Stricchiola, "For sites that have almost less than 10,000 pages, all content should be accessible to a maximum of four clicks from the home page or on the sitemap page. "
In the structure of the site that "deep", not only the user takes longer to find the content they are looking for, but it can also make the search engine performs a search longer to find your content. The structure of the site that is "flat" allow search engines to find and index your site, and is also beneficial for the user. This limits the number of pages that must pass for users to find the content they are looking for (theoretically produce a greater engagement with your site).
Build the Right Structure
When building the structure of the site, there are many factors that should be included not only create a "flat". SEO is assigned to prepare the site in ways that help search engines understand the content of your site. Search engines collect large amounts of data every day and trying to understand it all. Even the search engines can only "guess" the relative importance of pages on your site, you can direct it to the proper site structure.
While current search engines can build a more advanced and semantic relationships between topics, the more we can help the search engines, the better. Start by breaking your content into core categories, then lower into logical subcategories.
This, again, has a positive impact for crawlers and users. Your users can more easily find the content they need, and the search engines can better understand your site.
Navigation and Sitemap
Two of the most visible representation of the structure of your site is found and navigate your sitemap.
Navigation
When creating your site navigation, you can think of as a user and you search crawlers. As we handed over, the site structure "flat" and crawlers will help users discover your content faster.
Have a clear navigation and easy to use is an important aspect of any sites. Build navigation should not be bypassed. Take time to think about the content, themes and categories.
Here's a suggestion for you, as listed in "The Art of SEO":
List all required content pages (blog, article, product detail page, and so on)
Create a top-level navigation that can accommodate all kinds of detail kontem with the type of unique and comfortable.
Turn the traditional top-down process begins with detailed content and work your way to the organizational structure that is able to withstand every page.
Once you understand the bottom, fill the middle. Create a sub-navigation structure to connect the appropriate top-level page with detailed content. In small sites, may not require this level, whereas in a larger, two or even three levels of sub navigation may be required.
Include secondary pages such as copyright, contact information and things that are not your significant other.
Waking visual hierarchy that shows (at least at the level of the last sub-navigation) each page of the site.
navigation
Sitemap
While many sites have an HTML sitemap, currently only uses the XML sitemap. XML Sitemap provides a list of URLs on your site, and you can submit your XML sitemap to many of the major search engines to indicate which pages you want to explore. (Note the URL in your sitemap does not guarantee that it will be indexed, but it is easier for search engines to find and crawl the page.)
Having a sitemap HTML and XML sitemap tentus highly recommended. Sitemap XML is designed to be used by search engines, while the HTML sitemap designed for use by humans. Matt Cutts, the former head of Google's webspam, said, "Once you create an HTML sitemap, create an XML version is very easy. So my advice? Do both, if possible. "
Build a sitemap is not difficult, especially with the joint structure of your site. To create an HTML sitemap, create a new HTML page on your site with a hierarchical list of all of your URLs. It will reflect the site navigation.
For XML, you can use a number of tools such as https://www.xml-sitemaps.com/ or WordPress plugin to create a sitemap. Be careful using this tool, because you probably do not want to put everything into your sitemap. You may want to exclude the login page, pagination pages or pages that have a lower value.
Conclusion
SEO is more than just content and links. There are a number of factors that move affecting your site's visibility. Take the time to build a good information structure will pay off in the long run. Know who your users are, and stacking your site in a way that helps them find the content they need. In doing this, you will create structures that allow search engines understand your site. The better your content is consumed and understood by users and search engines, the more visibility your site has.
0 Response to "BENEFITS OF SEO FOR A GOOD SITE STRUCTURE"
Post a Comment